Beginning early this year, certain search engine made some changes to their search ranking, in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, almost all of them are garbage, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.
Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I started promote the keyword, Trucking Accessories, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain pullers, we put the link in relevant context, not too many plain links have been built, now we have really good ranking for this keyword. Now contextual links win the battle, then what? It all boils down to content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, sherri hill , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. As far as SEO concerned, creating quality content and article marketing is what we have to do to get great result. Now imagine you have your own blog network, for instance Transport Chains, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, share the content with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, let’s look at this one, Binder Chain , good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, you should choose to post a tweet for every new post, it’s easy and really useful, it’s a big loss if you don’t use this tool.