Beginning early this year, google made some changes to their search ranking, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, say it another way, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it becomes clear that link building the old way is the thing of past, probably due to links crammed sites being de-indexed by google.
What is old way of link building any way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, almost all of them are garbage, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
Let’s check out a few examples. When I got into online marketing long time ago, I needed to rank the keyword, http://www.mfrexpress.com/cargo-control-twin-clevis-c-2_127.html, it was old way of link building all the way, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, this was the case until google made the change. Now let’s look at another keyword, chain puller , we put the link in relevant context, almost no plain links, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? In fact the only thing matters here is content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, best smartphone , I build it as a hobby and kept adding good or mediocre content, now it can even rank the highly competitive keywords. Now you can see, creating quality content and blog marketing is what we have to do to get great result. If you can build a group of your own blogs, for instance http://www.mfrexpress.com/cargo-control-binder-chain-c-2_9.html, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, publish and share with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, nothing will automatically improve overnight, be it your business or search rankings, keep doing what we have to do till the end of world. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, take Tire Chain as an example, nice writing, good content, published on popular site, this article serves it’s purpose well.
Last but not least, we have hot social media now, no one can afford to not using them. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, link your blog to twitter, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.