Beginning early this year, certain search engine made some changes to their search ranking, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in another word, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, and most of them are useless, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. It was quite some time ago, I started promote the keyword, Mini Load Binders, it was old way of link building all the way, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain puller , most back links for this keyword are from articles and posts, not too many plain links have been built, you can imagine how this keyword ranks. Now contextual links win the battle, then what? It all boils down to content, so if you create great content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, take a look at this blog, top smartphone , in the beginning I just post to it casually, lately I added nice stuff left and right, and to my surprise, I have high ranks for some of competitive keywords. As we can see, creating quality content and blog marketing is what we have to do to get great result. Say you’re building your own bogging network, for instance Ratchet Chain Binders, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, publish and share with people, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, nothing will automatically improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, Sash Chains, explains some interesting concepts, nice writing, good content, published on popular site, all these points make it perfect for SEO.
Last but not least, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, link your blog to twitter, you should choose to post a tweet for every new post, it’s simple and elegant, no one should miss this tool out.