Short while ago google had changed their ranking algorithm, in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, the content on those sites will never be updated, and most of them are useless, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. It was quite some time ago, I needed to rank the keyword, Grade 70 Chain, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain pullers, most back links for this keyword are from articles and posts, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, take a look at this blog, baby strollers , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. As far as SEO concerned, blog marketing with great content is the way to go. Now imagine you have your own blog network, for instance Grade 70 Chains, then it will be easier to do article marketing.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, be it your business or search rankings, keep doing what we have to do till the end of world. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, say this one, Chain Binders, quality content, nice presentation, indexed by google, this article serves it’s purpose well.
By the way, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s real easy and useful, no one should miss this tool out.