Google made big changes to the ways their search results rank, in the hope of offering it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, put it this way, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, almost all of them are garbage, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. When I got into online marketing long time ago, I needed to rank the keyword, Coil Chains, of course with old way of link building, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain puller , most back links for this keyword are from articles and posts, almost no plain links, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, best smartphones 2011 , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. As we can see, blog marketing with great content is the way to go. Now imagine you have your own blog network, such as Grade 70 Chain, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, now all we need to do is to share our love for creating and sharing quality content and not to worry about the search results every day. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, for instance, Transport Chain , good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
By the way, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, link your blog to twitter, you should choose to post a tweet for every new post, it’s real easy and useful, if you don’t use this tool it’s just too bad.