Consumers use mobile devices differently from desktop computers. And that’s something that you must remember when developing features and functions for your mobile website. Consider these three factors representing the best and worst aspects of the mobile Web.
This is the second of three vodcasts that McLaughlin did with ClickZ.
Duration : 0:3:35
Where should a company begin its mobile marketing strategy? With a mobile website or a mobile app? And what approach should you take if you typically cater to first-time customers versus repeat customers. Consider the pros and cons to different strategies for marketing on the mobile Web.
This is the first of three vodcasts that McLaughlin did with ClickZ.
Duration : 0:4:29
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