When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, the reason cited is that google wanted to provide more relevant results, on official google blog it is estimated 11.8% search results will be affected by this update, put it this way, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the content on those sites will never be updated, almost all of them are garbage, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, the links on those spamming sites won’t work anymore.
Maybe a few examples will make it clear. When I got into online marketing long time ago, I needed to rank the keyword, Transport Chains, of course with old way of link building, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, this was the case until google made the change. Something opposite happened to this keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, you can imagine how this keyword ranks. Now contextual links win the battle, then what? It all boils down to content, as long as you dole out high quality content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, sue havens toys , I didn’t put too much effort into it from start, but I never stopped posting, now it can even rank the highly competitive keywords. As we can see, blog marketing with great content is the way to go. If you can build a group of your own blogs, for instance Ratchet Load Binder, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you need to do is to create attractive content, publish and share with people, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, have a taste of this one, Chains and Binders, nice writing, good content, published on popular site, this article serves it’s purpose well.
By the way, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s simple and elegant, no one should miss this tool out.