When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, say it another way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this, they will get links from any websites which accept adding links, the only updates on those websites are the new links, almost all of them are garbage, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, any links on them will be affected too.
A few real world examples will help to explain what I said. When I got into online marketing long time ago, I started promote the keyword, SUV cargo net, it was old way of link building all the way, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, this was the case until google made the change. Now let’s look at another keyword, chain pullers, we promoted this keyword with articles and blog posts, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, take a look at this blog, top smartphones 2011 , in the beginning I just post to it casually, lately I added nice stuff left and right, and to my surprise, I have high ranks for some of competitive keywords. Now you can see, blog marketing with great content is the way to go. Say you’re building your own bogging network, something like lever load binder, then it will be easier to do article marketing.
At the end of day all you have to do is to create attractive content, share the content with people, in the mean time advertise your business with your content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, take chain pullers as an example, good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s real easy and useful, it’s a big loss if you don’t use this tool.