Lately google made some changes to their rank algorithm, the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. When I got into online marketing long time ago, I started promote the keyword, Chain Binders, it was old way of link building all the way, a lot of sites I used had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain puller , we put the link in relevant context, with very few plain links, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? In fact the only thing matters here is content, as long as you dole out high quality content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, such as this interesting blog, mothers day gift , I didn’t put too much effort into it from start, but I never stopped posting, it’s no way this site will rank, right?, actually, no, much to my surprise that the site actually ranks for quite a few keywords. As far as SEO concerned, creating quality content and blog marketing is what we have to do to get great result. Now imagine you have your own blog network, for instance Grade 30 Chains, then it will be easier to do article marketing.
Bottom line is that you should create great content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, like this Ratchet Chain Binder , good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s real easy and useful, it’s a big loss if you don’t use this tool.