Beginning early this year, certain search engine made some changes to their search ranking, in the hope of offering it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, say it another way, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the content on those sites will never be updated, almost all of them are garbage, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
Examples will be great for explanation. It was quite some time ago, I needed to rank the keyword, Trucking Accessories, of course with old way of link building, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, not too many plain links have been built, now we have really good ranking for this keyword. Now contextual links win the battle, then what? It all boils down to content, as long as you dole out high quality content, you will attract readers as well as search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, kids clothing , in the beginning I just post to it casually, lately I added nice stuff left and right, you probably think this site won’t rank a all, in reality this site is doing pretty well for more than a few search terms. As we can see, creating quality content and article marketing is what we have to do to get great result. Now imagine you have your own blog network, such as Mini Load Binders, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you have to do is to create quality content, get people to enjoy and share your stuff, promote your business with the content, your effort will reward you handsomely in the end. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, let’s look at this one, Ratchet Chain Binder , quality content, nice presentation, indexed by google, this article serves it’s purpose well.
Last but not least, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, then make sure every new post will post a new tweet, it’s simple and elegant, it’s a big loss if you don’t use this tool.