When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the hope of furnishing it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, almost all of them are garbage, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Let’s check out a few examples. When I got into online marketing long time ago, I started promote the keyword, Ratchet Chain Binders, it was old way of link building all the way, a lot of sites I used had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain puller , we promoted this keyword with articles and blog posts, with very few plain links, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, such as this interesting blog, baby stroller , in the beginning I just post to it casually, lately I added nice stuff left and right, the result? I got nice ranking for a few realy nice keywords now. As far as SEO concerned, creating quality content and article marketing is what we have to do to get great result. Now imagine you have your own blog network, for instance Trucking Accessories, you will have the power to push any sites up in search engines.
Remember content is king, you just need to create content, share the content with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, let’s keep building and maintaining our blogs until end of the day. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, have a taste of this one, Transport Chain, good writing, interesting content, indexed and cached, this article is a good example of article marketing.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s real easy and useful, no one should miss this tool out.