Google made big changes to the ways their search results rank, the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it becomes clear that linking campaign the old way is the thing of past, probably due to links crammed sites being downgraded by google.
What is old way of link building any way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, almost all of them are garbage, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
Examples will be great for explanation. When I got into online marketing long time ago, I started with this keyword, The V Tow Chain for Your Job, of course with old way of link building, a lot of sites I used had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, finally the rank improved a lot, the party was over when google updated it’s algorithm. Here is another keyword, chain puller , we promoted this keyword with articles and blog posts, almost no plain links, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, best smartphones , in the beginning I just post to it casually, lately I added nice stuff left and right, the result? I got nice ranking for a few realy nice keywords now. Now you can see, creating quality content and article marketing is what we have to do to get great result. Now imagine you have your own blog network, something like ME Cargo Control, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you need to do is to create quality content, get people to enjoy and share your stuff, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, be it your business or search rankings, now all we have to do is to give our love for creating and sharing nice content and not to worry about the search results all the time. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, say this one, The Work Area Safety Device, nice writing, good content, published on popular site, this article is a good example of article marketing.
By the way, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s real easy and useful, it’s a big loss if you don’t use this tool.