Monthly Archives: October 2011

General

Social Media, Article Directories and Blogs: Must Haves for SEO

  Short while ago google had changed their ranking algorithm,   in the hope of furnishing it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, say it another way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.

What is old way of link building any way? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, the only updates on those websites are the new links, almost all of them are garbage, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.  

A few real world examples will help to explain what I said. In the very beginning, I didn’t know better, I started promote the keyword, ATV Winches, of course with old way of link building, a lot of sites I used had too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, this was the case until google made the change. Now let’s look at another keyword, chain pullers, most back links for this keyword are from articles and posts, with very few plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, as long as you dole out high quality content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, for instance let’s examine this one, top smartphone 2011 , I didn’t put too much effort into it from start, but I never stopped posting, you probably think this site won’t rank a all, much to my surprise that the site actually ranks for quite a few keywords. As we can see, creating quality content and blog marketing is what we have to do to get great result. If you can build a group of your own blogs, for instance chain binders, you will have the power to push any sites up in search engines.

Bottom line is that you should create great content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, be it your business or search rankings, now all we have to do is to share our love for creating and sharing quality content and not to worry about the search results all the time. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, take Towing Chains as an example, quality content, nice presentation, indexed by google, this article is a good example of article marketing. 

By the way, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.

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Mobile Home

What is the average mobile home park rent rate in California?

My husband and I are interested in buying a mobile home in southern California. If we were to pay for the mobile home in full, how much could we be expecting to pay monthly for "Park-Rent"?
Is it possible to buy a mobile home where we don’t have to pay for lot rent?

I don’t think you’d be able to find a a mobile home in which you don’t have to pay rent for, unless you purchase a lot and use it for that purpose. My parents live in a mobile home currently, and they pay about $300-400 monthly for their "space", including sewer, trash, water, & gas. Hope that helped! Good luck on your purchase icon smile What is the average mobile home park rent rate in California?

Mobile Business

How to visit a page on my phone without it going to the mobile website?

I want to open up a web page on my Evo 4G but I dont want the mobile version. I want the same thing I would see on my computer.

You go to your mobile browser, like internet explorer, then type in the website on the address bar to view just it like in your computer, but mostly its limited on what you can view on your phone, that is why there is a mobile version.

Mobile Home

How to Name a Mobile Home Park

When you buy a mobile home park, and if you currently own a mobile home park, it’s a pretty safe bet that you need to change the name. Because most mobile home parks have terrible names that, sadly, could be used as a marketing tool if only they were different. Just like Johnny Cash’s “A Boy Named Sue”, many mobile home parks have names which are extremely inappropriate and downright embarrassing for their residents to live under. And a wonderful marketing opportunity is missed every day that they are not changed.

The Problem

Most mobile home parks were built in the 1970s or earlier, at a time when mobile home park residents dreamed of having their own private jukebox and pink flamingos in the yard. They were the very essence of tacky. And the park names matched the customer. Some were clever take-offs on the mobile home concept, like “Roll-A-Home”. Many were rustic sounding like “Wagon Wheel”. But rarely were they created with any marketing strategy involved. Some are so bad that you have to wonder if the owner was trying to make fun of his tenants or the whole concept of trailer living. Some parks don’t even have a name, just a 4’ x 8’ sheet of plywood with a phone number or “Mobile Park” crudely painted on it. Just like the grave of the unknown soldier, they are nameless plots of dirt where tenants live and die and don’t even know how to identify themselves.

The Early Creators

Many of moms and pops that still own parks in America don’t know diddle about naming a property. They might be good with a carbine in WWII, or great with laying their own sewer line (until it flows backwards the first time around), or building parking pads with asphalt out of the back of their pick-up truck. But when it came to marketing, they were at the bottom of the class. Just look at the marketing materials from these folks even today. A professional quality flyer is a Xeroxed sheet written by hand with a marks-a-lot (both capitals and lower case letters interchanged). These folks ruled over cheap pieces of farmland with new infrastructure and some trailers, and were not serious real estate investors. They never dreamed their parks would be worth anything some day. The bottom line is that while they may have attractive mobile home parks, they have no idea how to name a property properly. Is it appropriate to have a lousy name on an expensive park?

The Cure

Naming a mobile home park is very easy. Virtually any name you choose will be better than the current one – you are probably 1,000% more marketing savvy than the person you bought the park from. You certainly have more at stake than they did. But there is a strategy to derive the ultimate name if you put a little work into it. Here’s the process:

·          What is the number one sales point for someone moving to or living in the park?

·          Reduce this sales point to one or two essential words.

·          Add the name “Estates” at the start or end of these words.

For example, if your park has huge pine trees on it that everybody loves, then the appropriate name would be “Pine Tree Estates”. Or if it’s the frontage on Lake Forest, then it should be “The Estates of Lake Forest”, or “Lake Forest Estates”. It’s that simple.

Why a classy name? Because people in mobile home parks don’t want to be reminded of the fact with a lousy name that they have to use among the rest of the world who does not live in a trailer park. What kid at school wants to tell his friends, “I live in Roll-A-Home”? Nobody. Everybody wants to feel important and equal. Give them that opportunity!

Enacting the New Name

Once you have settled on a name, it’s equally easy to put it into practice. First, notify the city of what you are doing, and make sure it is legal to change before you begin. I have never seen a city that had a problem with changing the name. Then, it’s time for a new sign for the park. This time around, get a decent quality one from a professional company, at a cost of about $2,000. Then send a letter to all the tenants about the name change. And you’ll have to change the marketing materials at all of the dealers. The final change is your yellow page ad – so keep watching for that renewal notice.

That’s all there it to it. That’s not too hard now, is it?

The Benefits

A new, classy name will have multiple benefits to your property:

  • The name alone delivers your sales message to potential customers (remember to put the key  sales point in the name).

  • The residents will have more pride of ownership when they can take pride in the name of where they live.

  • A new name erases the park’s past ills

  • A new name is a turn-on to lenders who look at financing it (remember that the name will be throughout your loan application documents).

  • A classy name will help you get a higher sales price when you go to sell the park someday.

Conclusion

The benefits of changing the name of your mobile home park are priceless. The cost is nominal. There is no excuse not to do it. So start immediately. You will be very happy you did. And so will your tenants!

Dave Reynolds

Mobile Business

10 Reasons Why Your Restaurant Needs a Website

The modern business must have a Web presence that communicates its brand and basic information to target audiences.  Despite that 89% of Internet users research restaurants online, thousands of restaurants still have little or no online presence. It’s essential that restaurants develop and maintain a basic website.  You may say that your business does not need a website, that it’s too expensive or you don’t have time to create or maintain it.  But when the purpose of a website is to deliver value to your customers, who in turn generate business, a website is essential.  In the same way you satisfy customers when they visit your restaurant, you should satisfy their informational needs online.  For the restaurant owner or manager, there are many benefits of having a website.  Here are a few:

1. To generate awareness, exposure and extend your brand.

Your website lets people know who you are and gives potential customers a feel for your restaurant, menu and atmosphere. You also have the opportunity to demonstrate to customers why your restaurant is the right choice for them.  Remember, first impressions count.  A smart, simple design will help you convey the professional-yet-appealing image you want.

You have options when it comes to creating a website.  The least expensive method is to (of course) do it yourself.  With some software, a reference guide or two, and your dedication, a person with basic computer skills can have a simple website up within a week or less.  You may also decide to use a single provider who can handle everything from domain registration and renewal to hosting, site design, development and maintenance.  Be sure to ask them if they use search Engine Optimization best practices when they build their sites and if they will help improve the search results placement of your site once it launches.

2. To provide basic information such as hours of operation, payment methods, and location.

While you most likely aren’t available 24 hours a day to answer these questions, your website, aka your ‘virtual storefront,’ is always there to address visitors’ questions.

3. To enhance your competitive advantage.

There is a good chance that other restaurants in your area have websites and are luring your potential business because they can be found more quickly.  Many potential customers like to “comparison shop,” researching several restaurants online before making a decision about where to eat.   Without a web presence, your restaurant may no longer be considered an option for them.  You may also miss out on being listed in local online directories that feature your competitors.

Before building your website, it is a good idea to check out what your competitors are doing online.  It’s a great way to get inspiration and ideas and think about ways that you can differentiate yourself.

4. To improve internal efficiency and customer service.

Does your staff repeatedly get bombarded by the same requests over and over again?  A great way to cut down on time spent fielding issues is to publicize that information on your website.  Rather than having a potential customer call for driving directions to your restaurant, they can be downloaded by the customer from your website, saving time and hassle for both your staff and the customer.

5. To promote products or services.

Many restaurants offer products or catering services in addition to their general restaurant operations.  But many of your customers don’t know this!  Assign prominent areas of your website to address the full breadth of your restaurant’s offerings and you will build greater awareness and generate more business.

6. To publish timely content such as events or promotions.

What do customers love?  They love a good deal or promotion.  When you publish simple promotions, such as a downloadable coupon on your website, it keeps your restaurant at the top of your customers mind, and keeps them coming back.

7. To serve the press.

In addition to serving customers, your website functions as a public relations tool.  With tight press deadlines, media professionals writing about your restaurant need things like high-quality imagery and text about your restaurant.  By making this information available on your website, you can make lives easier for the press and increase your chances of free media publicity.

8. To build a relationship with customers.

A website is a great place for capturing customer feedback through comments and surveys. In addition, a clean website with regularly updated content and promotions is a place where customers return again and again – just like they will return to your restaurant.  You can cultivate and maintain a one-on-one trusting relationship by publishing a regular email newsletter that offers unique, interesting content and special deals to your subscribers.

9. To save you money.

Having an online presence 24 hours a day is less expensive than printed advertising, TV Spots, mailers and nearly any other form of promotion.  And unlike the aforementioned materials, websites can be updated as often as you like.  The only type of promotion you’ll need once your website is launched is…promoting your website!

10. To increase your business.

Despite economic difficulties, customers still are going out to eat.  They are just being more careful and analytical in their restaurant selection.

As you may realize, a website is not something that you simply publish online and then ignore for several years.  The Internet is ever-evolving and new opportunities, from online and mobile ordering to more sophisticated marketing ideas come up almost daily that can benefit your business.  It will benefit you in the long run to invest in your restaurant’s online presence and keep tabs on innovations and trends in restaurant website design.

Sarita Haines

Mobile Broadband

Mobile Website Development – Basics (part 01)

0 Mobile Website Development   Basics (part 01)In this tutorial we will take a look at how to create a very simple mobile website using Photoshop, Dreamweaver, and test it using Adobe Device Central.

Part 01

Duration : 0:7:1

read more »

Mobile Broadband

Watch This Video Now NETGEAR 3G Mobile Broadband

0 Watch This Video Now NETGEAR 3G Mobile BroadbandOrder Now $13.98 OFF http://tinyurl.com/3rr5u2y

The NETGEAR 3G Mobile Broadband Wireless Router gives you freedom to roam and still remain connected to the Internet. Even better, you can share your wireless 3G broadband connection with others, making it a great alternative to DSL and cable and eliminating the need for multiple 3G subscriptions.

Duration : 0:0:16

read more »

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Mobile Home

What is the average mobile home park rent rate in California?

My husband and I are interested in buying a mobile home in southern California. If we were to pay for the mobile home in full, how much could we be expecting to pay monthly for "Park-Rent"?
Is it possible to buy a mobile home where we don’t have to pay for lot rent?

I don’t think you’d be able to find a a mobile home in which you don’t have to pay rent for, unless you purchase a lot and use it for that purpose. My parents live in a mobile home currently, and they pay about $300-400 monthly for their "space", including sewer, trash, water, & gas. Hope that helped! Good luck on your purchase icon smile What is the average mobile home park rent rate in California?

Mobile Business

How do you check your messages on the T-Mobile website?

I keep getting text messages that I have a new message to view on my T-Mobile account and to follow the link but I can never find the messages. Does anyone know a link or how to view it? Thank you!

I think something is wrong with their webside they are not allowing people to see text messages online. They just allow you see the text message record/history.

Good luck!!

Mobile Home

How to Name a Mobile Home Park

When you buy a mobile home park, and if you currently own a mobile home park, it’s a pretty safe bet that you need to change the name. Because most mobile home parks have terrible names that, sadly, could be used as a marketing tool if only they were different. Just like Johnny Cash’s “A Boy Named Sue”, many mobile home parks have names which are extremely inappropriate and downright embarrassing for their residents to live under. And a wonderful marketing opportunity is missed every day that they are not changed.

The Problem

Most mobile home parks were built in the 1970s or earlier, at a time when mobile home park residents dreamed of having their own private jukebox and pink flamingos in the yard. They were the very essence of tacky. And the park names matched the customer. Some were clever take-offs on the mobile home concept, like “Roll-A-Home”. Many were rustic sounding like “Wagon Wheel”. But rarely were they created with any marketing strategy involved. Some are so bad that you have to wonder if the owner was trying to make fun of his tenants or the whole concept of trailer living. Some parks don’t even have a name, just a 4’ x 8’ sheet of plywood with a phone number or “Mobile Park” crudely painted on it. Just like the grave of the unknown soldier, they are nameless plots of dirt where tenants live and die and don’t even know how to identify themselves.

The Early Creators

Many of moms and pops that still own parks in America don’t know diddle about naming a property. They might be good with a carbine in WWII, or great with laying their own sewer line (until it flows backwards the first time around), or building parking pads with asphalt out of the back of their pick-up truck. But when it came to marketing, they were at the bottom of the class. Just look at the marketing materials from these folks even today. A professional quality flyer is a Xeroxed sheet written by hand with a marks-a-lot (both capitals and lower case letters interchanged). These folks ruled over cheap pieces of farmland with new infrastructure and some trailers, and were not serious real estate investors. They never dreamed their parks would be worth anything some day. The bottom line is that while they may have attractive mobile home parks, they have no idea how to name a property properly. Is it appropriate to have a lousy name on an expensive park?

The Cure

Naming a mobile home park is very easy. Virtually any name you choose will be better than the current one – you are probably 1,000% more marketing savvy than the person you bought the park from. You certainly have more at stake than they did. But there is a strategy to derive the ultimate name if you put a little work into it. Here’s the process:

·          What is the number one sales point for someone moving to or living in the park?

·          Reduce this sales point to one or two essential words.

·          Add the name “Estates” at the start or end of these words.

For example, if your park has huge pine trees on it that everybody loves, then the appropriate name would be “Pine Tree Estates”. Or if it’s the frontage on Lake Forest, then it should be “The Estates of Lake Forest”, or “Lake Forest Estates”. It’s that simple.

Why a classy name? Because people in mobile home parks don’t want to be reminded of the fact with a lousy name that they have to use among the rest of the world who does not live in a trailer park. What kid at school wants to tell his friends, “I live in Roll-A-Home”? Nobody. Everybody wants to feel important and equal. Give them that opportunity!

Enacting the New Name

Once you have settled on a name, it’s equally easy to put it into practice. First, notify the city of what you are doing, and make sure it is legal to change before you begin. I have never seen a city that had a problem with changing the name. Then, it’s time for a new sign for the park. This time around, get a decent quality one from a professional company, at a cost of about $2,000. Then send a letter to all the tenants about the name change. And you’ll have to change the marketing materials at all of the dealers. The final change is your yellow page ad – so keep watching for that renewal notice.

That’s all there it to it. That’s not too hard now, is it?

The Benefits

A new, classy name will have multiple benefits to your property:

  • The name alone delivers your sales message to potential customers (remember to put the key  sales point in the name).

  • The residents will have more pride of ownership when they can take pride in the name of where they live.

  • A new name erases the park’s past ills

  • A new name is a turn-on to lenders who look at financing it (remember that the name will be throughout your loan application documents).

  • A classy name will help you get a higher sales price when you go to sell the park someday.

Conclusion

The benefits of changing the name of your mobile home park are priceless. The cost is nominal. There is no excuse not to do it. So start immediately. You will be very happy you did. And so will your tenants!

Dave Reynolds