Jamie’ O’Donnell, SEO-PR, interviews DJ Kennedy, founder of TechWyse Internet Marketing, on the latest service requests from customers at SES Toronto 2011. DJ says TechWyse is handling more requests from individuals wanting help with their social media profiles, how businesses can integrate social media into their strategy, and rising popularity of the mobile web and location-based services. DJ also says the roll-out of Google places has helped to create a huge influx of requests by businesses on how to handle the interactive visitor. Businesses want to understand how to interact on a corporate but personal level with their online visitors; giving their corporation a more personable voice while interacting with their web visitor. Anyone who comes to TechWyse, wants to measure the effects of this interaction. Being able to measure your unique mobile website through Google analytics is very important right now is a big trend right now, according to DJ. DJ also talks about the impact of Facebook and how companies are personalizing their brand within Facebook.
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Duration : 0:5:52